Wednesday, November 14, 2007

The Great Indian Mobile Story

Did you know that India is adding close to 9 million new mobile subscribers every month? According to TRAI reports, as of June 2008, India had 286 million subscribers. At this rate of growth, we will easily reach close to 350 million subscribers by the end of 2008. This is an amazing growth story.

To cater to this growing market, we are very happy to release some exciting new mobile functionality for Impel CRM. Staying in touch with customers means that sales and support people are on the road most of the time. With Impel Mobile, field staff can be productive wherever they are. They will always have access to their accounts, contacts, activities, opportunities and tickets on their mobile phones. Whether they want to use SMS or a mobile browser, Impel Mobile supports both, letting field staff work that they want to. With Impel Mobile, they can spend more time with customers and less time rushing back to the office for routine data entry. Impel Mobile puts the power of CRM into field staff’s phones.

Impel is the first CRM solution in the world that lets users view and add accounts, contacts, leads and opportunities via SMS. This means that even salespeople with low-end phones and no data plans, can get access to CRM data -a major step forward. For our SME customers, this means that they can afford to give their salespeople access to key customer information using the low-cost SMS route. The SMS feature really has a lot of our SME customers very excited and we are looking forward to wide-spread usage of this feature