New product

What is a new product?

What is the need for new product?

Why a new product is launched?

The answer is the customers. Every thing depends only on the customers. So as to attract the customer and to retain the customer, new product is launched. Or else the competitor will capture the market and attract the customers. Always there will be a cold war in the market. Yes always.. They always wait for the competitors to sleep. Once the competitors sleep, they will have the show. But they should satisfy the customers's need. However the product may be produced, What ever the technology may be used, But if it does not meet the expectation of the customer the product is failed in the market. We have seen a lot of examples, even the large players faces lot of difficulties. To meet the customers demand, the company should know the expectation of the customer. So, the company should put itself and view as a customer so that the new product will be a successful.